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B2B Revenue Architecture

Pipeline that develops. Deals that convert.

Capron Roots is an embedded GTM consultancy for early-stage B2B SaaS. We diagnose where the gap is across your customer lifecycle, fix the work, and help you measure the progress.

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How We Engage

Diagnostics and optimization across the entire customer lifecycle.

Two ways to engage, depending on where you are in your build.

Who We Help

Solving problems across the executive landscape.

CEOs & Founders

Whether you're handing off a GTM motion for the first time or scaling one that has outgrown the process behind it, the work follows the same path. We capture what's working in your deals, build the system the team can run with, and help you measure the progress.

CROs & Sales Leaders

Deals stalling at the champion level. Pipeline that doesn't materialize. ASPs that flatten before they expand. We diagnose which part of the lifecycle needs the work, fix it inside the deals that need to close, and help you measure the progress.

CMOs & Marketing Leaders

You're generating demand. Whether that demand converts to revenue depends on what happens downstream of the click. We fix the conversion motion across messaging, rigor, and process, so the pipeline you're feeding actually closes.

Results

Numbers from real engagements.

These are some outcomes from direct work with early-stage B2B SaaS companies, driving growth in difficult market conditions.

100%
ARR Growth
($10M to $21M)
4x
Sales Productivity
(20% to 80% attainment)
98%
Rep & Manager Satisfaction
with Enablement
33%
Faster Ramp
(135 to 90 days)
About

Blake Kelly, Founder of Capron Roots

Blake Kelly, Founder of Capron Roots

I've carried a bag in every major GTM seat and I've been the person responsible for building the systems those roles run on. That combination is rare in enablement, and it's the reason the work lands differently.

My background is in mathematics, which shows up in how I think about GTM: as a system of inputs, dependencies, and measurable outputs, not a collection of tribal knowledge and gut instinct.

I've founded enablement, AE, AM, Partnerships, and SDR functions across multiple early-stage companies, including Postman during hypergrowth and mabl in a leaner environment where every dollar of pipeline had to be earned. In both cases, the work produced measurable lifts in productivity, win rates, deal size, and ramp time.

I built Capron Roots after years of watching the same pattern. Early-stage companies wake up needing pipeline to develop, deals to convert, and customers to expand. Process work gets deprioritized for deal-focused activity, and rightly so. The work is to fix the revenue lever where the gap is, and build the system through the deals that need to close.

Track Record
  • 3x President's Club winner
  • 2x Enablement Partner of the Year
  • Quota-carrying experience across every major GTM function
  • Helped scale GTM teams 3x to 8x in size
  • Built GTM processes across 8 companies
  • Founded enablement, AE, AM, Partnerships, and SDR functions at multiple early-stage companies
  • Improved forecast accuracy from 60% to 95%+
Get In Touch

Let's talk about what's actually happening in your deals.

No pitch deck. No pressure. Just a conversation about where your GTM motion is and where you want to take it.

Thanks for reaching out. I'll be in touch within 24 hours.
Embedded partnership. We help you measure the progress.