Capron Roots | B2B Revenue Architecture

How We Engage

Two ways in, depending on where you are.

Whether you need a diagnostic before your next hire or a full GTM system build, the work starts with your deals, your voice, and your principles.

Entry Engagement

GTM Foundation Audit

Preparation for Scale

Deal dissection & call recording audit to capture your winning patterns
Customer signal mapping: what's landing, what's not, and why
Draft GTM playbook built for your market and your customers
AI-supported enablement workflows scoped for your Sales, CS, and SE hires
Recommendations report with prioritized next steps

You get: A playbook that's yours, so your next GTM hire inherits your system, not imports theirs.

Full Engagement

GTM System Build at Scale

Building the Engine

Complete GTM playbook: differentiation, positioning, core competencies, and sales principles bespoke to your org
Full onboarding system build for new GTM hires across all roles
Custom training creation, recording, and delivery, including a mix of bespoke content and foundational best practices
Embedded execution partnership. I stay until the behavior change sticks, not just until the deck is delivered

You get: A repeatable GTM engine built on your terms, with a partner to keep it on track.

What We Focus On

Four pillars that move GTM from tribal knowledge to repeatable system.

01

Org Map Fluency & Tying to Prospects' Org-Wide Priorities and Pain Points

02

Driving True Learning & Behavioral Change in Your GTM Team

03

Co-Authoring Your GTM Process, Playbook, & Training

04

Incorporating AI Systems Thoughtfully & For Max Impact

Who We Help

Solving problems across the executive landscape.

CEOs & Founders

You know what you want your GTM engine to do. Now you need to hand it off without losing what makes it work. We build the playbook from your deals and experience, so your first hire runs your system, not theirs.

CMOs & Marketing Leaders

You're building interest in your product — is it converting to revenue? We make sure the message, rigor, and process downstream of your spend actually turns into qualified, forecastable revenue.

CROs & Sales Leaders

Is your team following the process you built? Are your deals closing at the rates you'd expect? Is your training sticking or forgotten in 24 hours? We diagnose what's breaking and fix the execution gap, so you can drive productivity for both current and new hires on your team.

Enablement Leaders

Before you scale your team, you need a partner in the trenches to help you build. We co-develop content, training structure, and AI-augmented workflows so you can ramp hires effectively, and build an enablement system that drives tangible revenue impact.

Results

Numbers from real engagements.

These are some outcomes from direct work with early-stage B2B SaaS companies, driving growth in difficult market conditions.

100%

ARR Growth
($10M to $21M)

4x

Sales Productivity
(20% to 80% attainment)

98%

Rep & Manager Satisfaction
with Enablement

33%

Faster Ramp
(135 to 90 days)

About

Blake Kelly, Founder of Capron Roots

I've carried a bag in every major GTM seat and I've been the person responsible for building the systems those roles run on. That combination is rare in enablement, and it's the reason the work lands differently.

My background is in mathematics, which shows up in how I think about GTM: as a system of inputs, dependencies, and measurable outputs, not a collection of tribal knowledge and gut instinct.

I've founded enablement, AE, AM, Partnerships, and SDR functions across multiple early-stage companies, including Postman during hypergrowth and mabl in a leaner environment where every dollar of pipeline had to be earned. In both cases, the work produced measurable lifts in productivity, win rates, deal size, and ramp time.

I built Capron Roots because I kept seeing the same pattern: companies invest in training events, not training systems. They teach reps product knowledge but not organizational fluency. The result is teams that can demo but can't consult, and deals that stall at the champion level because nobody taught the rep how decisions actually get made.

Track Record

3x President's Club winner
2x Enablement Partner of the Year
Quota-carrying experience across every major GTM function
Helped scale GTM teams 3x to 8x in size
Built GTM processes across 8 companies
Founded enablement, AE, AM, Partnerships, and SDR functions at multiple early-stage companies
Improved forecast accuracy from 60% to 95%+

Get In Touch

Let's talk about what's actually happening in your deals.

No pitch deck. No pressure. Just a conversation about where your GTM motion is and where you want to take it.

Thanks for reaching out. I'll be in touch within 24 hours.

Your GTM Playbook. Your Principles. Built Before You Scale.